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Renewable Energy as a Tenant with James Geshwiler | #69

90% of real estate in America is owned by a third party. And this is a big part of what makes rooftop solar so challenging in the commercial and industrial space. How do you convince a property owner to install rooftop solar when it’s the tenant who pays the utility bill? How do you develop systems that work at scale and can expand as regulations change?

James Geshwiler is the Cofounder and Chief Strategy and Investment Officer of Catalyze, a private equity backed energy transition company focused exclusively on rooftop solar for commercial and industrial facilities. Catalyze works with commercial real estate groups, large-scale owner operators and regional renewable energy developers to build and operate solar storage and EV charging systems at scale. James and his team are on a mission to accelerate the large-scale transition to clean energy by making it easy and profitable.

On this episode of Clean Power Hour, James joins Tim and John to explain how Catalyze is overcoming the challenges of rooftop solar for C&I by serving as a long-term, independent energy services provider for its client-partners. James discusses the Catalyze partnership with Microgrid Labs, describing how the two companies are preparing for the coming shift to electric vehicles. Listen in to understand how Catalyze leverages the REenergyze software to future-proof its solar infrastructure and learn how James sells rooftop solar to property owners who don’t care about sustainability.

Key Takeaways

What makes rooftop solar for commercial and industrial facilities so challenging
Catalyze’s work as an energy transition company focused on solar storage and EV charging for C&I
How James’ team serves commercial real estate groups, regional renewable energy developers and large-scale owner-operators
Catalyze’s evolution from tech-focused software company to long-term owner-operator and energy services provider
How operating at scale gives Catalyze a price advantage
The advantage Catalyze has in being able to expand as regulations change
How James thinks about future-proofing to deal with demand curves
How Catalyze leverages its REenergyze platform to create energy profiles for commercial buildings
Catalyze’s partnership with Microgrid Labs to manage electricity charging and fleet scheduling
How Catalyze sells rooftop solar to an owner who doesn’t care about sustainability
How Catalyze offers lead gen as part of its partnership with local developers